1. Overcrowded Graphics

Mistake: Too much text, cluttered visuals, or multiple focal points competing for attention.

Why it hurts: People scroll fast if your post is hard to read at a glance, they’ll skip it. Overly busy designs make your message unclear.

Fix:

Stick to one main message per post.

Use white space to let content breathe.

Emphasize clarity over trying to say everything at once.

2. Inconsistent Branding

Mistake: Using random fonts, colors, or styles that don’t match across posts.

Why it hurts: Inconsistency makes your church look unpolished and forgettable. People can’t recognize your content at a glance.

Fix:

Create a simple brand kit (colors, fonts, logo usage).

Use templates to maintain visual consistency.

Train your team or volunteers to follow the style guide.

3. Lack of Visual Hierarchy

Mistake: Everything is the same size or nothing stands out, no clear "read this first" direction.

Why it hurts: Viewers don't know where to look, so they give up. It’s especially problematic on mobile.

Fix:

Make the main point the biggest or boldest.

Use contrast (size, weight, color) to guide the eye.

Think: “If they only see one thing in 1 second, what should it be?

Your message is too important to be skipped. Need help making your business look better online?